These days Fira’s Montjuïc venue hosts the Education show, a place where many young people start planning their future: Doctor? Lawyer? Engineer? Event organizer? This gave us food for thought and we wondered what the staff of Fira de Barcelona had studied to work for an institution like ours.
On the Fira’s permanent workforce, around 40% of staff are involved in customer management, ranging from trade fair sales through to securing new events for the venue. Most of them have qualifications related to sales, negotiating skills, marketing, communications and business administration. But the trend is to seek a higher level of specialization, not just in terms of trade show knowledge but the specific areas of the fairs organized by the Fira, ranging from architecture and construction to chemistry, science, engineering, technology, fashion and tourism.
One quarter of the workforce specialises in product management and project coordination.In this case, their basic qualifications can be very different yet this is always complemented by planning, coordination and people management skills.
For an institution like Fira de Barcelona, promotional and advertising tasks are extremely important and 10% of the team specialize in these areas, with knowledge of the different on- and off-line communication channels and qualifications in advertising, journalism or digital marketing.
Catering, given the massive events organized and hosted by Fira de Barcelona, is also a very important area and accounts for around 10% of the team, with diplomas from hotel and catering schools or professional catering qualifications. We also need specialist staff to fill positions in the departments of ICT, finance, labour relations, legal services and protocol, amongst the other essential functions for the corporation.
Thus the range of professional profiles of the Fira’s staff is hugely varied, yet nearly all of them have one thing in common: knowledge of other languages, essentially English, is a huge asset, although other languages are becoming increasingly important.