Solidarity concerns us all

FamVacances2016 Solidarity concerns us allThe crisis affects everyone, but the most vulnerable most of all. In Catalonia alone there are 113,000 households with no income and 300,000 minors live below the poverty line. A risk situation that is exacerbated in the summer when school canteens are closed and the number of food donations drops.

For this reason, the Banc dels Aliments has launched its ‘Hunger Doesn’t Go on Holiday‘ campaign again, so that those in most need receive food during the summer. It is hoped the aid will reach 235,000 beneficiaries.

Basic foodstuffs such as rice, pasta, pulses, oil, milk and canned foods are needed to fill the stores of the charitable organisations that distribute food in towns throughout Catalonia.

Once again Fira de Barcelona is taking part in the campaign, giving over Hall 1 of the Montjuïc site to the collection of donations from 6 to 8 July, from 10:00 to 14:00. Last year over 400 kg of foodstuffs were collected here.

Please give … because hunger doesn’t go on holiday.

Never wash your jeans again!

Denim experts are well aware that the less you wash your jeans the better. So far, the only feasible alternative to the washing machine was to put them in the freezer overnight to kill odor-causing bacteria an option that would drastically reduce your drive to wear them first thing in the morning.

But the American company Odo Denim has found the perfect solution and showcased it at the Denim Première Vision trade show: a pair of jeans that do not stain and do not stink. Thanks to the nanotechnology and the silver ions woven into the fabric the company guarantees that you’ll never need to put them in the washing machine again also rendering a secondary although critical benefit: to save water worldwide. So you can officially say goodbye to jeans that will look old in just a couple of washing cycles!

In search of the perfect electronic track

SOnar2016 In search of the perfect electronic track

Some say the perfect electronic track does not exist, while others point to some composers who have already created The Song: that perfect mix which conveys stories, emotions and connects people. At Fira, we have taken advantage of Sónar 2016 to get in touch with some of the artists participating at this year’s event, to ask them what they think the perfect electronic track is like, and while we were at it, we asked them to reveal one to us.

Nicola Cruz: What defines a good electronic music track for me is undoubtedly its ability to convey a message. Whether or not it is a hit, and regardless of its genre, its rhythm must be unique, it must offer something different and make you think differently. What captivates me most in music is a certain mysterious quality, which can take me to an image or a landscape. The most important thing is that it must be very expressive in both its composition and the design of the sound. For me, the track OAR003-B by Oni Ayhun succeeds in both areas.

AWWZ: The perfect electronic song doesn’t exist, there’s no need to look for it. It’s the little details, the imperfections, the drum slightly off the beat, the unexpected silence, the voice cut off by the bass, which humanises it. And that’s when you get something across to the listener. I don’t believe in a perfectly delineated structure that is on the same wavelength as people, but instead in a differential factor that creates a reality. The song I’ve chosen – ‘Do You … (Cashmere Cat Remix)’ – isn’t perfect, but it’s nice.

Jackwasfaster: One of the things that appeals to me most about electronica is the concept of the loop, the hypnotic sensation you get by repeating elements. It’s not something exclusive to electronica, but the instruments used in its production are ideal for working with these sequences, building tracks by manipulating sound and not through melodic changes. For me, a track works and moves a dance floor when you get that feeling of a continuous loop and even more so, if it has a recognisable, melodic or percussive ‘hook’. I’m obsessed with the idea of a perfect loop, which can last forever and which with some slight variations and without any gimmicky effects, can maintain the listeners’ attention without them being aware of being ’trapped‘. I think the track that I have chosen by Partial Arts achieves this.

Trill Squad: The perfect electronic song must have a pop identity. A structure and impeccable production is not enough—it must go back to the roots of pop music, a paradigm that is still valid, and incorporate the sensitivity and technology of our era into it. A group that has understood this formula to perfection is PC Music; ‘Hi’ by Hannah Diamond would be my candidate for the perfect electronic song.

TALKTOME: Bearing in mind that perfection does not exist and wanting to achieve it is one of the greatest problems you have when you are producing, for me a great track is one that combines originality and excitement. We should also remember that mistakes can be beautiful; they are how we evolve, by training our ear to hear new things. The important thing is that it surprises you and makes you feel something. I can think of many tracks, but I’ll stick with ‘Str8 outta Mumbai by Jai Paul. I remember I read somewhere that the first time you listen to Jai Paul it seems like you’ve broken your speakers, but that’s what it sounds like, and that makes it more magical.

The Global Exhibitions Day

Copy of Fira Barcelona The Peoples Industry EN The Global Exhibitions Day

Of the 365 days on the calendar, almost all of them have something to celebrate. On most occasions this is to commemorate an important date such as World Water Day, World Cancer Day and hundreds and hundreds of other good reasons… but there has never been a day dedicated to exhibitions. Until today, 8 June. The fact is that some 31,000 exhibitions are held worldwide.

This international recognition is more than merited. This is corroborated by the figures that the exhibition industry produces worldwide every year: over 260 million visitors, 4.4 million exhibitors occupying 124 million square metres of exhibition space, equivalent to 30,000 football pitches, together generating an economic impact of 100,000 million euros and providing jobs for 680,000 people, according to sector sources. A mere bagatelle!

Their contribution to the economy and the community in which they are held is unarguable. However, there is still a big gap in people’s knowledge of the sector and what goes on behind these events. To raise awareness about the importance of trade exhibitions and their contribution to the region’s wealth, the main industry organisations, headed up by the Global Association of the Exhibition Industry (UFI) and with the support, in Spain, of the Spanish Trade Fair Association (AFE), have united to declare 8 June the Global Exhibitions Day.

This initiative naturally enjoys the support of Fira de Barcelona, the longest-standing trade fair organisation in Spain and a benchmark in Europe, which generates an annual economic impact of over 2,600 million euros and 40,000 jobs, not to mention its considerable social value, according to a survey conducted recently by the business school ESADE.

There is no doubt that the dynamic role played by Fira de Barcelona, and most other trade fair organisations around the world, in boosting their regions has been and will continue to be one of the finest marketing tools ever created, helping to close business agreements, share knowledge, present the latest trends and take steps towards internationalisation… an event where manufacturers, buyers and consumers all converge in a single place. Despite the fact that we are fully immersed in the digital age, personal contact is irreplaceable.

Happy Global Exhibitions Day!






Joaquín reyes at Fira

Ahmadinejad, Madonna, Manu Chao, Tita Cervera, Mark Zuckerberg, Steven Seagal or Tachenko… These are some of the names of the characters who Joaquín Reyes has become in recent year to dissect their personality and achievements from his particular point of view. It was about time for the comedian to set his gaze upon on himself and during his collaboration with Bizbarcelona he did so after Firablog made the kind request.

To the rythm of capoeira-football

Fira de Barcelona has hosted no end of events, but never before has it been the venue for a spectacular capoeira football display. And starring Neymar no less! But it was. The latest PokerStars video was shot at the Gran Via centre: a roughly two-minute spot involving some 40 people behind the camera, in which the FC Barcelona star shows all his skill with the ball while dancing capoeira—the Brazilian martial art that incorporates elements of music and dance—along with a group of young freestyle experts who execute a complex choreography of acrobatics and shots at goal with millimetric precision. Crack shots!

Neymar is the latest on a list of stars who have shot ads at Fira that includes Messi, Xavi, Piqué, “Kun” Agüero, Thiago Silva and Rooney. To be continued.

Portrait of a fashion show

Bridal L Portrait of a fashion show

Years before technology invaded everything, the essence of the catwalk, the marketing and advertising, was immortalised by hand. With art, talent and technique the creator’s personal vision was portrayed, his illustrations endowed with personality. This is what artist Joel Miñano Granero has done; leaving aside the flashes and using only charcoal, he has captured the soul of the Barcelona Bridal Fashion Week fashion shows.

Becoming familiar with Halal

Halal is an Arabic word meaning ‘lawful’ which is used in the Muslim world to designate practices and food that are accepted under Muslim law. When they think of halal most people associate the term with meat, but it is a much wider concept. Sweets, pizzas, sparkling wine… at Alimentaria we learned more about halal and the great business opportunity it affords. 

It’s no longer just about eating

DietaPaleo It’s no longer just about eatingWe’re witnessing a revolution in the diet world, and the fact is that it’s no longer just about eating but about adapting to the person, their lifestyle, their preferences and their beliefs. Vegetarian or vegan diets are familiar worldwide and have millions of followers. They are so deeply embedded that they are even reflected by the restaurant sector and it is common to find haute cuisine vegetarian and vegan restaurants in every city.

But there are more and more people with alternative lifestyles who are adapting their diets to their beliefs, coming up with new eating plans. An example of this is flexitarianism or the flexitarian diet, which is governed by vegetarian principles – fruits and vegetables – but very occasionally allows the inclusion of some form of meat, though never as the main ingredient. Flexitarianism is the perfect option for people who want to live a healthy life without relinquishing the occasional new dish in a restaurant or at home.

Another trend that has experienced a real boom is the Paleo lifestyle. Addicts of this diet maintain that it is the healthiest way of eating because it is the only one that takes a nutritional approach to our genetic make-up. Its practitioners point out that modern diets, full of refined foods, trans-fatty acids and sugar, are the cause of many degenerative diseases such as obesity, cancer, diabetes, infertility and even Parkinson’s and Alzheimer’s diseases, and that by adapting our diets to that of Palaeolithic man we will obtain all the nutrients necessary to keep strong, healthy and full of energy. The Paleo diet thus focuses on eating fruits and vegetables – rich in antioxidants, vitamins, minerals and phytonutrients, which have been proven to reduce the likelihood of suffering degenerative diseases – along with healthy fats in the form of nuts, seeds, avocados, olive oil, fish oils and free-range meat; products rich in monounsaturated fats and Omega-3 which significantly reduce the incidence of obesity, cancer, diabetes, heart disease and cognitive impairment.

These alternative diets are winning over more and more people, so it is increasingly common to find restaurants dedicated to people who engage in these lifestyles, such as flexitarian eatery Flax&Kale, Neichel, the Polo Restaurant and the Garlana, all of which have Paleo options on the menu. Having said that, we should also champion the virtues of our rich and varied Mediterranean diet which forms the basis for Spanish cuisine and this week has been very evident at Alimentaria.




Millennial brides, proactive and connected

Bride Millennial brides, proactive and connectedYoung, busy and hyper-connected: these are some of the characteristics that could be used to describe the lifestyles of the Millennials, the people born between the 1980s and 2000 who are thus the current and future brides of the world. According to the results of the survey ‘Millennial Brides, Born in the 1980s, Getting Married Today’ by professor José Luís Nueno (IESE) for Barcelona Bridal Fashion Week, the girls are in charge of organising the wedding these days. Even now, in the 21st century, the grooms play a much more marginal role, though without losing an iota of their charm, but very much on the sidelines. So without much support from their partners, the women are the real driving force behind weddings all over the world, and in Mediterranean countries in particular they are forced to become very organised so as not to waste a single moment of their precious free time.

The choice of wedding dress is a very special and magical moment for these young women who, in contrast to their mothers and grandmothers, find out about every style and price on the internet through blogs, apps and social networks. The so-called ‘shopping journey’ thus starts online, but it still ends up in a traditional bridal shop with the Millennial bride, surrounded by girlfriends and family members, refusing to relinquish this part of the wedding ritual in the company of her loved ones while choosing the most important dress of her life. Furthermore, they tend to have great taste and love a bespoke dress, which is normally an adaption of a model from the designer’s prêt-a-couture collection.

And as they never have enough time, the services of a wedding planner are becoming more and more popular. This is the person charged with sourcing suppliers and organising the perfect event. The price of the average wedding, which has been falling year-on-year due to the economic crisis, is beginning to recover, and even though economies are still being made, the dress is the only element to enjoy immunity and escape any cutbacks.

At Fira de Barcelona, between 26 April and 1 May, a new edition of Barcelona Bridal Fashion Week is taking place, featuring catwalk shows by the top national and international brands and the presence of the leading operators in the bridal industry which, thanks to the results of this survey by BBFW, already know how to seduce these Millennial brides (and grooms!).

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